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Top 5 Reasons to Attend JFrog’s Inaugural swampUP Europe 2025

By The JFrog Team

4 min read

Following the resounding success of swampUP, the award-winning, annual DevOps, DevSecOps, and MLOps conference is heading to Europe! Set in the heart of Germany’s capital city of Berlin – a centrally-located, rapidly expanding tech hub – the inaugural swampUP Europe 2025 will detail the “quantum shift” in how software is built, secured, and scaled, with a core focus on trust, traceability, and transparency in the AI era.

12-14 November | JW Marriott Hotel| Berlin, Germany

Register Now!

For anyone focused on the future of software delivery here are 5 reasons you won’t want to miss this landmark event!

  1. Master the Next Shift in Software Delivery with Hands-on Training

The core of the swampUP experience is its commitment to providing actionable, practical knowledge. Training Day – a highly sought-after component that includes half day and full-day hands-on, instructor-led workshops focused on DevOps, security, and AI-driven software delivery. The demand for this immersive learning experience is high and Training Day often sells out so be sure to register and save your seat!

  1. Garner Insights and Best Practice Tips from Technology Trailblazers

swampUP Europe will welcome the brightest minds and industry innovators to the stage to share their approach to managing the quantum shift. Speakers from Admiral, Adyen, Booking.com, ServiceNow, Siemens, NVIDIA, Phillips, and more! This powerful 2-day lineup ensures attendees gain valuable peer insights, as well as a comprehensive understanding of JFrog’s strategic vision through dynamic keynotes, to real-world implementations from major enterprises across all industries. Attendees will also have unparalleled access to JFrog solutions experts for practical advice on implementation best practices and exciting product roadmap updates.

  1. Unforgettable Networking & Entertainment

A truly great conference provides more than just technical sessions; it fosters a sense of community and offers unique experiences that make it memorable. swampUP Europe 2025 not only provides plenty of morning coffee breaks, afternoon snack retreats, and evening networking receptions, but it also offers a Gala event on 13 November evening featuring special guest and Master Mentalist, Lior Suchard! Lior has appeared on some of the most prominent stages around the globe – showcasing his skills while astonishing the likes of: Novak Djokovic, James Corden, Piers Morgan, Andrea Bocelli, Barbara Streisand, Gerard Butler, and more.

  1. A Curated Agenda for Every Role

The swampUP Europe 2025 agenda is built on the principle that one size does not fit all. To that end, all sessions have been thoughtfully segmented to address the specific needs and challenges of different professionals. Session content will be fresh, community-driven, relevant to the latest industry trends, and valuable to every attendee.

    • Software Developers will learn how to seamlessly integrate security and MLOps into your workflows, enhancing code quality and accelerating secure application delivery.
    • DevOps Professionals will discover best practices for optimizing automation, scaling CI/CD pipelines securely, and leveraging integrated platforms.
    • Security Professionals will learn cutting-edge strategies to consolidate tooling, effectively mitigate software supply chain risks, and navigate complex compliance demands.
    • AI/ML Professionals will discover methodologies to securely build, deploy, and scale AI/ML models and pipelines, ensuring trust, traceability, and robustness.
  1. A Strategic Investment in your Career with Flexible Passes and Oktoberfest Savings

Attending any conference is an investment, and the registration options for swampUP Europe 2025 are designed to make that investment both strategic and accessible. The conference offers three distinct pass types—Hopper, Leap, and Squad—each tailored to deliver a different attendee experience. You have until 25 October to get your tickets at Oktoberfest pricing!

The opportunity to learn, network, and grow at the forefront of the software delivery ecosystem awaits! Secure your spot today to be part of the quantum shift as we amplify trust, traceability, and transparency in the era of intelligent software. Need your manager’s approval first? Here’s how to justify your trip.

See You There!

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