JFrog Management


Co-Founder & CTO

What keeps me going:

"New Technologies and creating products that change the way we create products"

Yoav, Co-Founder and CTO of JFrog, created Artifactory after 7 years as a senior consultant with AlphaCSP. He has held several senior technical roles with Attunity, Verve and Sausage. Yoav holds a Master of Computing degree from RMIT University and a BA in Law (LLB) from Haifa University.


Co-Founder & CEO

What keeps me going:

"Dream with people I love, make it come true with people who care"

Shlomi is Co-Founder and CEO of JFrog, creators of the universal DevOps platform. He brings over 20 years of experience in building profitable, high-growth information technology companies. Prior to JFrog, Shlomi was the CEO of AlphaCSP (acquired in 2005 by MalamTeam) and a Major in the Israeli Air Force. Shlomi holds an MS from Clark University (Massachusetts, USA) and a BA from Ben-Gurion University (Israel).


Chief Revenue Officer

What keeps me going:

"Knowing that everything we do has meaning, and seeing vision come to fruition"

Tali has been running the Sales team at JFrog from the early days of the company. Over the years Tali developed the JFrog sales funnel, built a global sales team and established well-defined customer and partner relationships.
In the 10 years of her career prior to JFrog, Tali fulfilled various executive Human Resources roles at AlphaCSP, Malam, the Prime Minister’s Office and SQLink. Tali holds a BA in Social Sciences and an MA in Law from Bar Ilan University.



What keeps me going:

"Working alongside passionate and compassionate people"

Hila has over 20 years of enterprise software domain experience in the establishment, development and delivery of various products. Prior to JFrog she held several executive positions in global hi-tech companies, such as SuperDerivatives, SAP AG and CheckPoint and has successfully built best-in-class R&D, operations and service teams.
Hila holds an Executive MBA from the Tel Aviv University - Leon Recanati Graduate School of Business Administration and a BA in Computer Sciences from the Technion, Israel Institute of Technology.



What keeps me going:

"My family, my friends and a sense of purpose in this world"

Orit brings a wealth of high-tech industry experience, having served as VP of HR for Pontis, SolarEdge and Voltaire (acquired by Melanox), as well as in HR roles with Intel. Orit holds an MSc. from Clark University & a BA in Political Science from Tel Aviv University.


Chief Product Officer

What keeps me going:

"Creating innovative products that change the way software is made"

Dror has 15 years of experience in the enterprise software industry, working in many different roles from coding, architecture, development management to product management. Dror started his journey at JFrog as a development manager, and moved up to serve as the VP of R&D.
Prior to JFrog, he was the Director of Technologies in AlphaCSP, an R&D group leader in Golden Pages, Cortext and Infobit, and has both technical and leadership experience. Dror holds an MBA in Information Systems and a BA in Computer Science from Bar Ilan University.


VP, Strategy

What keeps me going:

"Balanced books and hiking"

Prior to joining JFrog, Omer held several related positions at Ernst & Young and Parsons Brinckerhoff, where he gained experience with fundraising due diligence processes, as well as supporting company business model evaluations.
Over the last few years, Omer led and managed all financial aspects of three successful funding rounds, raising 62M from top investors in the industry. Omer holds a BA in Psychology and Economics from Ben Gurion University and an Executives MBA from Tel Aviv University.


Co-Founder & Chief Data Scientist

What keeps me going:

"Java and open source software, hacking around"

Fred, Co-Founder of JFrog, is one of the most respected software architects in the developer community, with over 20 years’ of open-source and Java experience.
Prior to JFrog, Fred founded AlphaCSP, through which he led 5 branches worldwide as the company's CTO and as its visionary voice. Fred’s development has spanned technologies evolutions in his roles as a programmer, an architect, a consultant and a public speaker. Fred holds a Masters in Computer Science from Ecole central de Lille.



What keeps me going:

"Working with extraordinary people and making dreams come true! Good Music"

Keren has over 20 years of experience in HR. Prior to joining JFrog, Keren held several management positions, with companies including Tnuva, Malam and EDS. Keren holds an MBA from Manchester University and a BA in Behavioral Sciences from Ben Gurion University.


Chief Financial Officer

What keeps me going:

"Determination to create something new and make impact"

Jacob, Chief Financial Officer of JFrog, brings over 25 years of experience in building the financial infrastructure and driving growth of multinational enterprises. Prior to JFrog, Jacob was the CFO of Mellanox Technologies, a leading supplier of end-to-end intelligent interconnect solutions and services for servers, storage and hyper-converged infrastructure. Jacob also held key finance positions at Atrica, Thyssenkrupp AG, Matav Cable Systems and Ernst & Young. Jacob holds an MBA from the College of Academic Management Studies (Israel) and a BSc in accounting and economics from Tel-Aviv University (Israel).


VP, Customer Support

What keeps me going:

"Being completely engaged with what I am doing right now. Instead of calling it work, I call it play!"

Roie brings over 20 years of experience in building Customer Support organizations in both startup companies as well as large enterprises. Prior to JFrog, Roie led Customer Support organizations at Compass-EOS, Nokia and Atrica. Over the past few years at JFrog, Roie has focussed on scaling the Support group globally, while providing an unbeatable R&D level Customer Support experience. Roie holds an MBA from Derbyshire (U.K.) University Business School and a BA in Far East Studies and Philosophy from Tel-Aviv University.