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Roy Goldenberg

JFrog Product Marketing Manager, AppTrust

Roy is a Product Marketing Manager at JFrog, leading positioning and go-to-market for AppTrust, the Software Supply Chain Governance solution within the JFrog Platform. He brings over a decade of B2B and SaaS marketing leadership across cybersecurity, mobility, and government technologies. A background in technology journalism sharpens his ability to translate complex DevSecOps and compliance challenges into narratives that resonate with developers, security leaders, and executive buyers. Roy is passionate about helping enterprises see software supply chain governance not as a tax on innovation, but as the foundation for shipping trusted software at speed.

The Latest From Roy Goldenberg

  • How to Validate Policy-as-Code Without Breaking Builds (Even When AI Writes the Code)
    | 6 min read

    Picture two realities for the same compliance control reaching production. Reality One: Your AppSec team writes a new rule. An engineer uses Claude Code or Cursor to generate the OPA (Open Policy Agent) Rego policy in minutes. They deploy it. It blocks a legitimate release on a missing context variable, and the on-call engineer routes…

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  • Governance That Ships: Embedding Policy as Code Into Your System of Record
    | 6 min read

    Proving compliance is a necessity, but in a world of tightening regulations, the path to compliance is currently paved with spreadsheets, screenshots, and manual attestations. We call this the "Audit Tax", the millions of dollars and thousands of people hours spent not just integrating security, but on proving you are handling security. With the advent…

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